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Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.
The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.
Since 1989 Nike is the world’s leading sporting goods manufacturer. Its echo branding: Just do it, have been followed by the two track and field athletes and friends Bill Bowerman and Philip Knight themselves, since they left their jobs early at ONITSUKA Tiger (today known as Asics), to enter the market with their own brand Nike in 1971. As no less than the goddess of victory of Greek mythology bears this name, shows that Bowerman and Knight thought large at an early stage. But everyone starts of small - the former graphics student Carolyn Davidson received a salary of $ 35 for the design of the brand logo, the famous Swoosh.
That this company has never slept is demonstrated by its success today. Also justified by the episode that already in 1985 Nike established a product department developing technical innovations and new designs.
Thirty years of technological innovation culminates on the crowning achievement of Air Max Day 2017:..